These guys are great. I really enjoy their podcasts. I thought this one was particularly interesting. https://podcasts.apple.com/us/podcast/draftsmen/id1465180342?i=1000493750927
I learned that you should first know what your objective is and why people should follow you because Social Media is designed for consumption not creation. You also should be on multiple types that lead back to your site?
You can use it to post art, create content, connect with friends, and curate good stuff.
You need to be focused, consistent, post quality stuff frequently on a schedule so people can make it part of the routine to check on you. He talked a bit about algorithms.
You should have checklist and template so you're consistent and don't forget anything. Plus it's quicker. Should be professional and have good quality photos.
Main thing though is to know your objective and post quality stuff.
